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The Product Playbook by Reveall

Unique product tips, tactics and recommendation from product people who are awesome at what they do

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Sneha Divakar

Strategy

Always involve cross functional experts from data science, design, sales.. teams to validate ideas and add more meat to product features. Involve them early on so you get...

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Sneha Divakar
Senior Product Manager @ WCC

Pedro Delboni

Collaboration

Manage yours Stakeholders. As a PM, it is extremely important to know how to deal with different profiles, always manage to communicate efficiently and ensure that all...

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Pedro Delboni
Product Manager @ WeClever

Yazeed Al Oyoun

Careers

One thing I've learned in design school is that there's a fundamental difference between design and art. Design has a function, art doesn't. How I relate to this in the UX and product...

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Yazeed Al Oyoun
Product Manager @ Booking.com

Trevor Nielsen

Careers

Don't be afraid to put your thoughts and your work out in public for anyone to see. More exposure leads to more opportunities.

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Trevor Nielsen
Digital Product Designer @ Giddy

Aliba Nadeem

Careers

The major mistake most beginners make is not getting constant feedback and documenting the process. I recommend every junior designer to take feedback from professionals...

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Aliba Nadeem
Founder & CEO @ Deca Design Agency

Dustin Hesse

Strategy

Communicate your research results vividly to your stakeholders! I've had the best experience conducting a "User Research Cinema." It goes like this: invite your stakeholders who are influenced...

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Dustin Hesse
Senior User Researcher @ medflex.de

Breiner Mora

Careers

Don't put all your focus on learning how to use Figma or generating certain artifacts. That's very important, but in the meantime, work on your soft skills as well. Find opportunities to learn how to...

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Breiner Mora
UX Performance Designer @ LDM

Julia Alberga

Design

Always implement a codesign part in your project with your client, in order to show them the results of your output, whether that is research or a new concept...

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Julia Alberga
UX Consultant and Service Design and User Research @ Radical Research

Motaz Althaher

Discovery

In the lifecycle of any product, there are multiple forces that dictate the direction its development takes. One of these forces is the market. The numbers your product is envisioned...

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Motaz Althaher
Product Designer Accessibility Champion @ ServiceNow

Koen Jansen

Strategy

Something that really helps me out when I’m stuck in a creative process is to gather feedback. I’ll show elements to my girlfriend, teammates, friends, neighbors – anyone who...

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Koen Jansen
Christophe Castan

Stefania Quattropani

Collaboration

It’s important to design relationships with our stakeholders. We should never underestimate the power of collaboration, sharing our design decisions and challenge those: this is...

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Stefania Quattropani
Senior Product Designer @ Kin + Carta Europe

Mārtiņš Zemlickis

Strategy

Always emphasize, not only with users but as well with team members and anyone who is involved in your project. Try to find out their motivations and needs and see how those...

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Mārtiņš Zemlickis
UX Designer @ OBB

Frederik Højfeldt Nielsen

Research

How might we reduce bias when conducting our design research? If your last session was recorded on video, then try to rewatch it. Ohoh. But this time, observe yourself as a...

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Frederik Højfeldt Nielsen
Product Designer @ Veo Technologies

Martin Mouritzen

Tips

Computer games are a great source of inspiration, even for B2B products. Typically games have to onboard users and make them see value in record time, and have to display very...

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Martin Mouritzen
Group Product Manager @ Trustpilot

Jakob Bech

Research

Have conversations with your customers every week—preferably every day. It can be tough and time consuming, but it pays off manyfold. As a Product Manager my most important job is to...

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Jakob Bech
Product Manager @ Whimsical

Denise Rey

Collaboration

Working alongside talented engineers was the best thing that happened to me in my digital career. I think it's critical in this industry to understand how things work to come up with a solution that...

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Denise Rey
Product Designer @ Auth0 Lab

Michael Verdonck

Discovery

Having spent several years in research, I have been drilled into making decisions based on data. I like to take a similar approach when it comes to product management. As Peter Drucker said...

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Michael Verdonck
Head of Product @ Stardekk

Javi Skorupski

Tips

Do not limit UX knowledge to digital solutions, in my case I applied to very specific physical products (medical instruments design) what I learned from digital solutions. Do not hesitate...

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Javi Skorupski
Product Design and Engineering for medical devices @ Silony Medical GmbH.

Thijs Kraan

Tips

Realize that becoming good takes time, and becoming great takes decades. By being innately curious and persistent, great things will happen when you give it enough time and effort...

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Thijs Kraan
Founder @ Soldep

Giorgia Madella

Discovery

Define a purpose, go beyond the generic answers like “necessary for marketing”, “to improve ROI” or "our C-levels said so". Try to focus on attainable goals that are specific and measurable...

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Giorgia Madella
Product Designer @ N26

Alexandra Mihai

Strategy

Design should have a seat at any decision-making table. If you care about the outcome, it is your responsibility as a designer to make sure that it happens.

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Alexandra Mihai
Senior Product Designer @ UiPath

Christophe Castan

Research

Try to understand the emotional problem customers have when they ask you to build a solution for them!

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Christophe Castan
Founder & CPO @ Penbox

Amanda Laurien

Research

Asking the right questions during user interviews is hard. But never ask your user if they would like something or if they would use something, because they will probably say yes even if it's...

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Amanda Laurien
Product Designer @ Reveall

Jonathan Davies

Collaboration

There's a new kind of "magic" in B2B marketing. The magic used to come from alignment between Sales and Marketing. The new magic is more like a holy trinity – alignment between Sales...

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Jonathan Davies
Product Marketing Lead @ Happeo

Simon Gray

Prioritization

What do we want? Job stories.When do we want them? NowI can't believe I made it through my first years as a landing-page CRO specialist without using job stories. 'As a ___...

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Simon Gray
VP Growth @ StuDocu

Karol Stefański

Research

Talking to customers is easier than you may think. It sounds scary, but once you manage to set a meeting, it just gets better. Your users are most likely willing to share their thoughts and...

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Karol Stefański
Product Designer @ Feeder

Leonie Pfalz

Discovery

Be comfortable being uncomfortable. The more comfortable and open we are with our levels of knowledge surrounding a customer problem, the better we can manage our investments...

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Leonie Pfalz
Product Design Director @ Unmind

Emma van Emmerik

Process

UX Research is experiential learning. An insight is an observation experienced first-hand that inspires and triggers ownership over creating a solution.If you want UX Research at your company...

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Emma van Emmerik
UX Design Manager at@ Swapfiets

Andras Dombi

Research

Make getting research done easy.We all know how valuable user insights are for your product teams. Make sure it’s easy for them to interact with your researchers and flag even small topics...

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Andras Dombi
Product Owner @ Adidas

Denise Karakasis-Pires

Research

Learn the art of empathy. Research is getting a deep understanding of what emotional and functional needs customers have, and not for us to validate that we are right (or wrong). We should...

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Denise Karakasis-Pires
Sr. UX Researcher @ ABN AMRO

Jeroen Mulder

Discovery

In design defining the desired outcome is as important, if not more important, as defining the customer problem to solve. It is a pre-requisite for designing solutions with intent and confidence.

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Jeroen Mulder
Head of Product Design @ Mollie
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