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What role should customer insights play in optimizing and developing digital experiences?

In this webinar, we spoke to Sheri Kruzel (Head of Product at Ace & Tate) and Berber Bijlsma (Digital Analyst & UX Researcher at GrandVision Benelux) about how to make customer insights work for different teams within an organization.

  • What role should customer insights play in your company when developing digital experiences?
  • How can you leverage customer learnings from other teams?
  • How do you make sure your customer feedback, research and analytics is used effectively across the organization?

Sheri & Berber draw from their wealth of experience in taking on such challenges within 2 very different companies in the eyewear market.

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