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June 20, 2022

Ford's "Faster Horses" and Customer-Centricity

Henry Ford's quote, "If I had asked people what they wanted, they would have said faster horses," is popular for all the wrong reasons. This article explores why we should all treat it as a call for customer-centricity.
Ferdinand Goetzen
customer experience
May 12, 2022

We heard you: Introducing industry-best multi-language transcriptions!

You asked. We listened. We’re excited to announce a major upgrade to automated transcriptions within Reveall!
Ferdinand Goetzen
company news
March 31, 2022

Announcing: Customer-led Journey Mapping in Reveall

We are excited to announce the launch of our latest flagship feature: Journey Mapping. Now you can create and customize visual journey maps using actual data from projects within Reveall.
Ferdinand Goetzen
company news
December 13, 2021

We have raised €1.5 million in pre-seed funding.

We’re excited to announce that we have raised €1.5 million in pre-seed funding. The funding round was led by Fortino Capital with additional investment from Dutch Founders Fund. 
Ferdinand Goetzen
company news
November 17, 2021

Announcing: Raw Data Features on Reveall

We are excited to announce the launch of our first big new feature-set on Reveall: The Raw Data Features.
Ferdinand Goetzen
company news
July 27, 2021

We are launching Reveall to help make companies more customer-centric.

We are excited to announce the launch of our new startup - Reveall!
Ferdinand Goetzen
company news
May 27, 2020

How to combine quantitative and qualitative user research

Are you experienced with quantitative user research? Or are you more about the qualitative user research? Either way, how do you best combine the two?
Ferdinand Goetzen
UX research
November 18, 2019

How to get stakeholder buy-in to invest in research

When you work in a big organization, it’s only a matter of time before you need a UX research team. How do you get approval to build one?
Ferdinand Goetzen
UX research
February 14, 2019

How to write valuable user insights

Why put effort into writing down insights about users? Why not just jot down the changes needed in your product and share them with the rest of the team?
Ferdinand Goetzen
UX research
December 28, 2018

How to make your UX research insights more impactful

Spending a lot of time conducting and documenting research but not seeing it being used? Here's how to fix it.
Ferdinand Goetzen
customer experience
June 30, 2022

Introducing Actions in Reveall—prioritize your product with confidence

We’re excited to launch our most exciting flagship feature yet: Actions. Now you can prioritize your product backlog with confidence—directly within Reveall.
Ferdinand Goetzen
company news
June 20, 2022

Ford's "Faster Horses" and Customer-Centricity

Henry Ford's quote, "If I had asked people what they wanted, they would have said faster horses," is popular for all the wrong reasons. This article explores why we should all treat it as a call for customer-centricity.
Ferdinand Goetzen
customer experience
May 12, 2022

We heard you: Introducing industry-best multi-language transcriptions!

You asked. We listened. We’re excited to announce a major upgrade to automated transcriptions within Reveall!
Ferdinand Goetzen
company news
March 30, 2022

Announcing: Customer-led Journey Mapping in Reveall

We are excited to announce the launch of our latest flagship feature: Journey Mapping. Now you can create and customize visual journey maps using actual data from projects within Reveall.
Ferdinand Goetzen
company news
December 13, 2021

We have raised €1.5 million in pre-seed funding.

We’re excited to announce that we have raised €1.5 million in pre-seed funding. The funding round was led by Fortino Capital with additional investment from Dutch Founders Fund. 
Ferdinand Goetzen
company news
November 17, 2021

Announcing: Raw Data Features on Reveall

We are excited to announce the launch of our first big new feature-set on Reveall: The Raw Data Features.
Ferdinand Goetzen
company news
July 26, 2021

We are launching Reveall to help make companies more customer-centric.

We are excited to announce the launch of our new startup - Reveall!
Ferdinand Goetzen
company news
June 16, 2021

How to write valuable user insights

Why put effort into writing down insights about users? Why not just jot down the changes needed in your product and share them with the rest of the team?
Ferdinand Goetzen
UX research
June 15, 2021

How to combine quantitative and qualitative user research

Are you experienced with quantitative user research? Or are you more about the qualitative user research? Either way, how do you best combine the two?
Ferdinand Goetzen
UX research
June 12, 2021

How to make your UX research insights more impactful

Spending a lot of time conducting and documenting research but not seeing it being used? Here's how to fix it.
Ferdinand Goetzen
customer experience
June 12, 2021

How to get stakeholder buy-in to invest in research

When you work in a big organization, it’s only a matter of time before you need a UX research team. How do you get approval to build one?
Ferdinand Goetzen
UX research

Dive deeper with expert guides

Get more insight into topics related to UX, CX and Product through our guides - written by industry experts

The Ultimate Guide to UX Research

Guide
Learn more
What is UX Research? Find out everything you need to know about user research from choosing the right UX Research methods to creating an effective process.

Customer-Centricity Guide: Building a Customer-Centric Culture

For all the business trends that we see come and go, there are some principles that are just timeless. The one such principle that stands out the most is that customer-centricity is key to a company’s success.
Learn more
Guide

A Complete Guide to Customer Journey Mapping

Guide
Customer journey mapping will provide you with visual insights into how your customers experience your brand. Read all about it in our guide.
Learn more

Ultimate Guide to The Voice of Customer

Guide
What is Voice of the Customer (VoC) research and why is it important? This guide will help you make Voice of the Customer part of your overall business strategy.
Learn more

What is Ethnographic Research? - A Simple Guide

Guide
What is ethnographic research? Get to know the most important ethnographic research methods and how to effectively plan an ethnographic research study.
Learn more

Product Management Prioritization: a roadmap for effective product development

Guide
Learn more
An essential part of product management is understanding which features provide the most value to your users and deliver them at the right time.

A Guide to User-Centered Design: Principles, Methods, and Processes

Guide
Learn more
What makes a good product design? Most people will point towards the aesthetics and perceived intuitiveness that need to be inherent to a product’s design. However, a lot more is needed to really guarantee a functional product. 

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